Replymerce
BUILT BY THE ARMMAGE TEAM IN YEREVAN, ARMENIA
Real eCommerce Experience Behind Every ReplyMerce Conversation
ReplyMerce is not an anonymous AI tool. It is created and developed by the team behind ArmMage —a full-cycle ecommerce technology company building online stores, mobile commerce solutions, business integrations, and long-term digital systems.
Yerevan
Built & supported in Armenia
Since 2021
ArmMage ecommerce roots
Human + AI
Your team stays in control
We created ReplyMerce after seeing the same problem across real businesses: customers were ready to buy, but their questions were spread across Instagram, Messenger, WhatsApp, website chat, comments, and phone calls. Replies arrived late, employees repeated the same answers, and valuable sales opportunities were lost.
ReplyMerce turns those disconnected conversations into one manageable sales and customer-service workflow.
Meet the ArmMage team · Talk to the ReplyMerce team
An Established Technology Team Behind the Product
ArmMage was founded in 2021 as a full-cycle ecommerce development company.
10+ years of Magento and ecommerce experience are represented in the company’s leadership and technical background.
Development, integrations, automation, and support are handled by one team.
ReplyMerce is developed in Yerevan for businesses in Armenia and broader markets.
ArmMage works across Adobe Commerce and Magento, Shopify, WooCommerce, mobile applications, custom APIs, ERP and CRM integrations, performance, security, and technical SEO. That wider experience is important because effective AI sales automation must understand more than messages—it must connect with the catalog, business rules, customer journey, and operational systems behind them.
View ArmMage’s portfolio
- ArmMage was founded in 2021 as a full-cycle ecommerce development company.
- 10+ years of Magento and ecommerce experience are represented in the company’s leadership and technical background.
- Development, integrations, automation, and support are handled by one team.
- ReplyMerce is developed in Yerevan for businesses in Armenia and broader markets.
From Building Online Stores to Building the AI Employee Behind Them
Launching an online store is only the beginning. Customers still need fast and accurate answers about products, prices, availability, delivery, returns, and services. Sales teams need to identify serious buyers, continue conversations, and know when human attention is required.
ReplyMerce uses each business’s catalog, FAQs, policies, services, and instructions to help answer questions, recommend relevant products, capture leads, and organize conversations. When a request needs judgment, negotiation, or personal attention, an employee can take over with the conversation history available.
AI handles the repetition. Your team handles the moments that require people.
Why ReplyMerce Is Different
Business-aware: replies are grounded in the company’s own products, services, policies, and instructions.
Omnichannel: supported conversations can be organized across Instagram, Messenger, WhatsApp, website chat, comments, and voice.
eCommerce-ready: ReplyMerce is developed by a team that understands catalogs, platforms, APIs, integrations, and sales operations.
Human-controlled: employees can review activity and take over important conversations.
Built by a real team: product development, integrations, onboarding, and support are handled by people based in Yerevan.
- Business-aware: replies are grounded in the company’s own products, services, policies, and instructions.
- Omnichannel: supported conversations can be organized across Instagram, Messenger, WhatsApp, website chat, comments, and voice.
- eCommerce-ready: ReplyMerce is developed by a team that understands catalogs, platforms, APIs, integrations, and sales operations.
- Human-controlled: employees can review activity and take over important conversations.
- Built by a real team: product development, integrations, onboarding, and support are handled by people based in Yerevan.
The People Behind ReplyMerce
ReplyMerce is developed by the ArmMage team—not outsourced to an unknown vendor and not presented as a faceless software product.
Artashes Baghdasaryan
Founder and CEO of ArmMage · Creator of ReplyMerce
Sophie Aslanyan
COO of ArmMage
Miqayel Babayan
CTO of ArmMage
Founder and CEO of ArmMage · Creator of ReplyMerce
COO of ArmMage
CTO of ArmMage
The broader team brings experience in backend and frontend development, ecommerce architecture, mobile applications, infrastructure, integrations, automation, and customer operations.
Learn more about ArmMage and its leadership
Built in Armenia, Designed for Growing Businesses
ReplyMerce is developed in Yerevan with an understanding of Armenian business realities, multilingual communication, local integrations, and modern ecommerce operations. At the same time, the platform is designed for businesses in broader markets that want practical AI automation without losing control of their information, brand voice, or customer relationships.
Our Mission
Our mission is to make AI useful inside real businesses: faster responses, more consistent customer communication, better-organized leads, and more time for employees to focus on conversations that create value.
ReplyMerce is built to become part of your team—not another tool your team has to manage.
Transparent About Who Is Behind the Product
Product: ReplyMerce
Created and developed by: The ArmMage team
Founder and operator: Artashes Baghdasaryan, Individual Entrepreneur
Development location: Yerevan, Republic of Armenia
Email: Contact us
ArmMage: www.armmage.com/about-us
- Product: ReplyMerce
- Created and developed by: The ArmMage team
- Founder and operator: Artashes Baghdasaryan, Individual Entrepreneur
- Development location: Yerevan, Republic of Armenia
- Email: Contact us
- ArmMage: www.armmage.com/about-us
Let’s Build a Better Customer-Communication Workflow
Whether you operate an online store, retail company, or customer-focused service business, our team can help you understand how ReplyMerce should fit into your sales and support operations.
Talk to our team · Explore ReplyMerce features
Ready to turn DMs into revenue?
Set up in minutes. Connect Meta, add your catalog, and let AI handle the first reply while your team closes the sale.